Introduction of Managing Social Selves via Media In the digital age, media has become an integral part of everyday life, shaping how individuals construct, present, and manage their social selves. From social networking sites (SNS) like Facebook, Instagram, and Twitter to professional platforms like LinkedIn, individuals actively engage in self-presentation, impression management, and identity performance. … Read more
Introduction Women’s magazines have long been a staple in popular culture, shaping perceptions of femininity, beauty, and lifestyle. However, beyond their apparent role as sources of entertainment and advice, these magazines function as sophisticated advertising platforms that reinforce consumerist ideologies and gendered norms. From a sociological standpoint, women’s magazines can be analyzed as vehicles of … Read more
Culture, in its essence, is the shared set of practices, beliefs, values, and artifacts that define a group or society. It is the lens through which individuals interpret the world and their place within it. However, in the modern era, culture has increasingly become a commodity—a product to be packaged, marketed, and sold. This process, … Read more
In the modern world, competition and marketing are two intertwined forces that shape not only economic landscapes but also social structures, cultural norms, and individual behaviors. From a sociological perspective, competition and marketing are not merely economic activities but are deeply embedded in the fabric of society. They influence how individuals perceive themselves, interact with … Read more
Marketing and media are two intertwined forces that shape modern society in profound ways. They influence how we perceive the world, interact with one another, and make decisions. From the products we buy to the values we uphold, marketing and media play a pivotal role in constructing social realities. A sociological examination of these phenomena … Read more
Consumerism and marketing are two intertwined phenomena that have profoundly shaped modern societies. From a sociological perspective, consumerism refers to the cultural and economic system that encourages the acquisition of goods and services in ever-increasing amounts, while marketing is the set of strategies and practices used to promote and sell these goods and services. Together, … Read more
The advent of e-commerce has revolutionized the way we shop, interact, and consume goods and services. In the sociological context, e-commerce is not merely a technological advancement but a phenomenon that has profound implications for consumer behavior, social structures, and cultural norms. This article explores the intersection of e-commerce and consumerism from a sociological perspective, … Read more
Consumerism, as a socio-cultural phenomenon, has become a defining feature of modern societies. It refers to the ideology that encourages the acquisition of goods and services in ever-increasing amounts, often equating personal happiness and social status with material possessions. From a sociological perspective, consumerism is not merely an economic activity but a complex social and … Read more
Sociology, as a discipline, seeks to understand the intricate relationships between individuals, groups, and institutions within society. Among its many areas of inquiry, the interplay between society, culture, and market behavior stands out as a critical field of study. Market behavior, often associated with economics, is deeply rooted in social and cultural contexts. Sociologists argue … Read more
The interplay between markets and politics is a central theme in sociology, reflecting the complex relationship between economic systems and political structures. Sociologists have long been interested in how markets and politics influence each other, shape social relations, and impact power dynamics within societies. This article explores the sociological dimensions of markets and politics, focusing … Read more