Society and ICT

Streaming Media (OTT Platforms) and Its Sociological Impact

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Streaming Media (OTT Platforms) and Its Sociological Impact

Introduction The advent of Over-the-Top (OTT) streaming platforms—such as Netflix, Amazon Prime Video, Disney+, and Hulu—has revolutionized media consumption. These platforms have not only altered entertainment habits but also influenced social structures, cultural norms, and interpersonal relationships. From a sociological perspective, streaming media has reshaped how individuals interact with content, how cultures are transmitted globally, … Read more

Paid Media and Its Influence on Society

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Paid Media and Its Influence on Society

Introduction In the digital age, media plays a crucial role in shaping public opinion, cultural norms, and social behavior. Among the various forms of media, paid media—which includes advertisements, sponsored content, influencer marketing, and promoted social media posts—has become a dominant force in influencing societal values, consumer behavior, and even political discourse. From a sociological standpoint, … Read more

Power of Social Media Platforms in Shaping Identity

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Power of Social Media Platforms

Introduction on Power of Social Media Platforms In the digital age, social media platforms such as Facebook, Instagram, YouTube, and Twitter (now X) have become central to how individuals construct, express, and negotiate their identities. These platforms are not merely tools for communication but powerful social structures that influence self-perception, social interactions, and cultural norms. … Read more

Entertainment and Its Sociological Impact on Children

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Entertainment and Its Sociological Impact on Children

Introduction Entertainment plays a crucial role in shaping the social, cultural, and psychological development of children. In contemporary society, children are exposed to various forms of entertainment, including television, video games, social media, movies, and music. From a sociological perspective, entertainment is not merely a source of leisure but also a powerful agent of socialization … Read more

Mass Society and Media Influence: A Sociological Perspective

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Paid Media and Its Influence on Society

Introduction In the modern era, the media plays a pivotal role in shaping public opinion, cultural norms, and social behavior. The concept of mass society—a large-scale, impersonal, and highly mediated social structure—has become increasingly relevant in understanding how media influences individuals and communities. From television and newspapers to social media and digital platforms, mass communication has … Read more

Social Constructivism & Construction of Race, Gender & Class

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B. R. Ambedkar and His Movements for Marginalized Groups in India

Introduction Social constructivism is a sociological theory that examines how human beings create meaning through social interactions and institutional practices. Unlike essentialist perspectives that view categories such as race, gender, and class as fixed and biologically determined, social constructivism argues that these categories are shaped by historical, cultural, and social processes. This article explores how … Read more

Recent Theories on Media: A Sociological Perspective

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Paid Media and Its Influence on Society

Introduction Media plays a crucial role in shaping modern societies, influencing public opinion, culture, and social structures. As digital technologies evolve, sociologists have developed new theories to understand the media’s impact on social behavior, power dynamics, and identity formation. This article explores recent sociological theories on media, focusing on digital media, platform capitalism, algorithmic culture, … Read more

Conflict Theory Perspectives on Media

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Conflict Theory Perspectives on Media

Introduction of Conflict Theory Perspectives on Media The media plays a crucial role in shaping public opinion, disseminating information, and reinforcing societal norms. From a sociological perspective, the media is not just a neutral platform for communication but also a site of power struggles, ideological domination, and social control. Conflict theory, rooted in the works … Read more

Functionalism Perspectives on Media with Important Questions

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Conflict Theory Perspectives on Media

Introduction on Functionalism Perspectives on Media Functionalism is one of the major theoretical perspectives in sociology, emphasizing the ways in which social institutions contribute to the stability and cohesion of society. From a functionalist viewpoint, the media is a crucial institution that performs essential functions to maintain social order, facilitate communication, and reinforce shared norms … Read more

Environment, Technology and Society: A Sociological Perspective

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Technology and Society

Introduction The interplay between environment, technology and society is a crucial area of study in sociology. As human societies evolve, technological advancements reshape our interactions with the natural world, leading to both progress and challenges. Sociologists examine how these three elements influence each other, affecting social structures, cultural norms, and human behavior. This article explores … Read more