Latest Posts


You Might Like

Streaming Media (OTT Platforms) and Its Sociological Impact

Streaming Media (OTT Platforms) and Its Sociological Impact

Introduction The advent of Over-the-Top (OTT) streaming platforms—such as Netflix, Amazon Prime Video, Disney+, and Hulu—has revolutionized media consumption. These platforms have not only altered entertainment habits but also influenced social structures, cultural norms, and interpersonal relationships. From a sociological perspective, streaming media has reshaped how individuals interact with content, how cultures are transmitted globally, … Read more
Paid Media and Its Influence on Society

Paid Media and Its Influence on Society

Introduction In the digital age, media plays a crucial role in shaping public opinion, cultural norms, and social behavior. Among the various forms of media, paid media—which includes advertisements, sponsored content, influencer marketing, and promoted social media posts—has become a dominant force in influencing societal values, consumer behavior, and even political discourse. From a sociological standpoint, … Read more
Power of Social Media Platforms

Power of Social Media Platforms in Shaping Identity

Introduction on Power of Social Media Platforms In the digital age, social media platforms such as Facebook, Instagram, YouTube, and Twitter (now X) have become central to how individuals construct, express, and negotiate their identities. These platforms are not merely tools for communication but powerful social structures that influence self-perception, social interactions, and cultural norms. … Read more