Influencer Culture: A New Form of Social Power?

Influencer Culture: A New Form of Social Power?

Introduction In the age of digitalization, power is no longer concentrated solely in political offices, religious institutions, or economic corporations. With the rise of social media platforms such as Instagram, YouTube, TikTok, and Twitter (X), a new arena of influence has emerged—one dominated by influencers. These individuals, often ordinary people turned digital celebrities, accumulate large … Read more

Populism and Society: Why Masses Follow Strong Leaders

Populism and Society: Why Masses Follow Strong Leaders

Introduction on Populism and Society Populism has emerged as one of the most influential political and social phenomena in the modern era. Across different regions—be it Latin America, Europe, Asia, or Africa—populist movements have been able to mobilize millions of people by emphasizing the idea that society is divided into two antagonistic groups: the “pure … Read more

Exploring the Major Branches of Sociology

Major Branches of Sociology

Introduction on Branches of Sociology The scientific study of society, interpersonal connections, and human behavior in social settings is known as sociology. As a broad discipline, it encompasses various branches that examine different aspects of social life, institutions, and interactions. These branches of sociology allow sociologists to specialize in specific areas, providing deeper insights into … Read more

Top 10 Sociology Books Every Indian Student Must Read

Top 10 Sociology Books Every Indian Student Must Read

A interesting field that aids in our understanding of culture, society, and human behavior is sociology. For Indian students, studying sociology provides insights into the complexities of caste, class, gender, religion, and globalization in the Indian context. Whether you are a sociology student or simply interested in social issues, reading the right sociology books can … Read more

Career Opportunities After a Sociology Degree

Career Opportunities After a Sociology Degree

Introduction The scientific study of society, interpersonal connections, organizations, and human behavior in various structural and cultural contexts is known as sociology. Students who earn a degree in sociology gain research, analytical, and critical thinking abilities that are useful in a variety of professional domains. While some may assume that sociology graduates have limited career … Read more

Research Techniques, Statistics and Computer Applications

Social Research: Meaning and Scope

In today’s world of data-driven decisions and evidence-based insights, the ability to conduct quality research is an invaluable skill. Whether you’re a student pursuing sociology, a public health researcher, a data analyst, or an aspiring academic, understanding research techniques and statistical tools is essential. To address this growing demand, SWAYAM—India’s premier online education platform—offers an … Read more

Best Faculty to Study BA Sociology in India

Social Development in Sociological Aspect

Introduction on Study BA Sociology Sociology is a fascinating discipline that studies human society, social relationships, and institutions. A Bachelor of Arts (BA) in Sociology provides students with a deep understanding of social structures, cultural norms, and contemporary issues like inequality, globalization, and gender dynamics. India is home to several prestigious universities and colleges that … Read more

Best Colleges for Social Science Undergraduate Studies in India

Best Colleges for Social Science Undergraduate Studies in India

Introduction Social Science is a broad academic discipline that encompasses subjects like History, Political Science, Sociology, Economics, Psychology, Anthropology, and Geography. It helps students understand human behavior, societal structures, and global issues. In India, several prestigious colleges offer high-quality undergraduate programs in Social Sciences, combining rigorous academics, research opportunities, and holistic development. Choosing the right … Read more

Explore Society in Digital Sociology: New Course on SWAYAM

Explore Society in Digital Sociology: New Course on SWAYAM

As we move deeper into the 21st century, the role of digital technology in reshaping our society is becoming increasingly evident. From online education and telemedicine to digital marketplaces and algorithmic governance, the digital turn has transformed almost every sphere of human life. Recognizing the pressing need to critically examine these changes, SWAYAM, India’s premier … Read more