Culture, in its essence, is the shared set of practices, beliefs, values, and artifacts that define a group or society. It is the lens through which individuals interpret the world and their place within it. However, in the modern era, culture has increasingly become a commodity—a product to be packaged, marketed, and sold. This process, … Read more
In the modern world, competition and marketing are two intertwined forces that shape not only economic landscapes but also social structures, cultural norms, and individual behaviors. From a sociological perspective, competition and marketing are not merely economic activities but are deeply embedded in the fabric of society. They influence how individuals perceive themselves, interact with … Read more
Marketing and media are two intertwined forces that shape modern society in profound ways. They influence how we perceive the world, interact with one another, and make decisions. From the products we buy to the values we uphold, marketing and media play a pivotal role in constructing social realities. A sociological examination of these phenomena … Read more
Consumerism and marketing are two intertwined phenomena that have profoundly shaped modern societies. From a sociological perspective, consumerism refers to the cultural and economic system that encourages the acquisition of goods and services in ever-increasing amounts, while marketing is the set of strategies and practices used to promote and sell these goods and services. Together, … Read more