Consumerism and marketing are two intertwined phenomena that have profoundly shaped modern societies. From a sociological perspective, consumerism refers to the cultural and economic system that encourages the acquisition of goods and services in ever-increasing amounts, while marketing is the set of strategies and practices used to promote and sell these goods and services. Together, … Read more
The advent of e-commerce has revolutionized the way we shop, interact, and consume goods and services. In the sociological context, e-commerce is not merely a technological advancement but a phenomenon that has profound implications for consumer behavior, social structures, and cultural norms. This article explores the intersection of e-commerce and consumerism from a sociological perspective, … Read more
Consumerism, as a socio-cultural phenomenon, has become a defining feature of modern societies. It refers to the ideology that encourages the acquisition of goods and services in ever-increasing amounts, often equating personal happiness and social status with material possessions. From a sociological perspective, consumerism is not merely an economic activity but a complex social and … Read more