Introduction on Functionalism Perspectives on Media Functionalism is one of the major theoretical perspectives in sociology, emphasizing the ways in which social institutions contribute to the stability and cohesion of society. From a functionalist viewpoint, the media is a crucial institution that performs essential functions to maintain social order, facilitate communication, and reinforce shared norms … Read more
Introduction The interplay between environment, technology and society is a crucial area of study in sociology. As human societies evolve, technological advancements reshape our interactions with the natural world, leading to both progress and challenges. Sociologists examine how these three elements influence each other, affecting social structures, cultural norms, and human behavior. This article explores … Read more
Introduction of Social Responsibility of Media The media plays a crucial role in shaping public opinion, disseminating information, and influencing societal norms. In contemporary society, media is not just a source of news but also a powerful institution that can either reinforce or challenge social structures. From a sociological perspective, the media has a significant … Read more
Introduction of Functions of Mass Media Mass media plays a crucial role in shaping societies by influencing public opinion, disseminating information, and reinforcing cultural norms. From a sociological perspective, mass media serves as an institution that connects individuals, communities, and governments, facilitating communication on a large scale. The functions of mass media can be analyzed … Read more
Introduction of Mass Media Mass media plays a crucial role in shaping societies by disseminating information, influencing public opinion, and reinforcing cultural norms. From a sociological standpoint, mass media is not just a tool for communication but also a powerful institution that affects socialization, political behavior, and cultural values. Sociologists study mass media to understand … Read more
Introduction Media plays a crucial role in shaping societies, influencing cultural norms, and structuring social interactions. From traditional forms like newspapers and television to modern digital platforms such as social media and streaming services, media acts as a powerful tool for communication, socialization, and control. In sociology, the study of media is essential because it … Read more
After the emergence of Information and Communication Technology (ICT) society has found a new sector of development. Some sections of society have become more advance by using various ICT gazettes but on another side, other sections stay behind the lack of use of ICT. The result of this inequality observes a gap between sections. … Read more
Ever since Jean Jacques Rousseau in his magnum opus The Social Contract and Discourse pointed out the difference between natural and social inequalities (Beteille, 1977, pp. 3-4), sociologists have evinced more interest in the latter. Social inequality stems from wealth, prestige, and power in Indian society like other societies since time immemorial. Knowledge is … Read more
DIGITAL DIVIDE The digital divide implies the gap among those who have access to digital technologies and those who do not have such access. The term assumes that such an access differential leads to social disparities owing to the differences in the benefit bestowed … Read more