Research

Research Methods in Social Psychology: A Sociological Perspective

by
Data Collection

Introduction on Research Methods in Social Psychology Social psychology is a dynamic field that studies how individuals’ thoughts, feelings, and behaviors are influenced by social interactions, group structures, and cultural contexts. While psychology often emphasizes individual cognition and behavior, sociology situates these processes within the broader framework of social institutions, norms, and collective life. Research … Read more

Understanding Geometric Mean in Social Research: A Sociological Perspective

by
Nature of Social Research in Sociological Aspect

Introduction In social research, statistical measures are essential for analyzing and interpreting data related to human behavior, social structures, and economic conditions. While the arithmetic mean is widely used, the geometric mean offers unique advantages in certain sociological contexts, particularly when dealing with skewed distributions, multiplicative relationships, and normalized growth rates. This article explores the concept of … Read more