Recent Theories on Media: A Sociological Perspective

Paid Media and Its Influence on Society

Introduction Media plays a crucial role in shaping modern societies, influencing public opinion, culture, and social structures. As digital technologies evolve, sociologists have developed new theories to understand the media’s impact on social behavior, power dynamics, and identity formation. This article explores recent sociological theories on media, focusing on digital media, platform capitalism, algorithmic culture, … Read more