Introduction The health structure in India is a complex and multifaceted system influenced by socio-economic, cultural, political, and historical factors. From a sociological perspective, health is not merely the absence of disease but a state of complete physical, mental, and social well-being. India’s healthcare system reflects deep-rooted inequalities, disparities in access, and varying levels of … Read more
Introduction The advent of Over-the-Top (OTT) streaming platforms—such as Netflix, Amazon Prime Video, Disney+, and Hulu—has revolutionized media consumption. These platforms have not only altered entertainment habits but also influenced social structures, cultural norms, and interpersonal relationships. From a sociological perspective, streaming media has reshaped how individuals interact with content, how cultures are transmitted globally, … Read more
Introduction In the digital age, media plays a crucial role in shaping public opinion, cultural norms, and social behavior. Among the various forms of media, paid media—which includes advertisements, sponsored content, influencer marketing, and promoted social media posts—has become a dominant force in influencing societal values, consumer behavior, and even political discourse. From a sociological standpoint, … Read more
Introduction on Power of Social Media Platforms In the digital age, social media platforms such as Facebook, Instagram, YouTube, and Twitter (now X) have become central to how individuals construct, express, and negotiate their identities. These platforms are not merely tools for communication but powerful social structures that influence self-perception, social interactions, and cultural norms. … Read more
Introduction of Managing Social Selves via Media In the digital age, media has become an integral part of everyday life, shaping how individuals construct, present, and manage their social selves. From social networking sites (SNS) like Facebook, Instagram, and Twitter to professional platforms like LinkedIn, individuals actively engage in self-presentation, impression management, and identity performance. … Read more
Introduction Women’s magazines have long been a staple in popular culture, shaping perceptions of femininity, beauty, and lifestyle. However, beyond their apparent role as sources of entertainment and advice, these magazines function as sophisticated advertising platforms that reinforce consumerist ideologies and gendered norms. From a sociological standpoint, women’s magazines can be analyzed as vehicles of … Read more
Introduction Entertainment plays a crucial role in shaping the social, cultural, and psychological development of children. In contemporary society, children are exposed to various forms of entertainment, including television, video games, social media, movies, and music. From a sociological perspective, entertainment is not merely a source of leisure but also a powerful agent of socialization … Read more
Introduction In the modern era, the media plays a pivotal role in shaping public opinion, cultural norms, and social behavior. The concept of mass society—a large-scale, impersonal, and highly mediated social structure—has become increasingly relevant in understanding how media influences individuals and communities. From television and newspapers to social media and digital platforms, mass communication has … Read more
Introduction Reproductive health is a critical aspect of human well-being that intersects with various social, economic, and political dimensions. The World Health Organization (WHO) defines reproductive health as a state of complete physical, mental, and social well-being in all matters relating to the reproductive system. In the contemporary world, reproductive health is not just a … Read more
Introduction The Millennium Development Goals (MDGs), adopted by the United Nations in 2000, represented a historic global commitment to addressing pressing development challenges, including poverty, education, gender inequality, and health disparities. While the MDGs encompassed eight broad objectives, their health-related targets were particularly significant because health is both a determinant and an outcome of social … Read more