Introduction In the digital age, media plays a crucial role in shaping public opinion, cultural norms, and social behavior. Among the various forms of media, paid media—which includes advertisements, sponsored content, influencer marketing, and promoted social media posts—has become a dominant force in influencing societal values, consumer behavior, and even political discourse. From a sociological standpoint, … Read more
Introduction of Managing Social Selves via Media In the digital age, media has become an integral part of everyday life, shaping how individuals construct, present, and manage their social selves. From social networking sites (SNS) like Facebook, Instagram, and Twitter to professional platforms like LinkedIn, individuals actively engage in self-presentation, impression management, and identity performance. … Read more
Introduction In the modern era, the media plays a pivotal role in shaping public opinion, cultural norms, and social behavior. The concept of mass society—a large-scale, impersonal, and highly mediated social structure—has become increasingly relevant in understanding how media influences individuals and communities. From television and newspapers to social media and digital platforms, mass communication has … Read more
Introduction Reproductive health is a critical aspect of human well-being that intersects with various social, economic, and political dimensions. The World Health Organization (WHO) defines reproductive health as a state of complete physical, mental, and social well-being in all matters relating to the reproductive system. In the contemporary world, reproductive health is not just a … Read more
Introduction on Sustainable Development Goals The Sustainable Development Goals (SDGs), adopted by the United Nations in 2015, represent a universal call to action to end poverty, protect the planet, and ensure prosperity for all by 2030. Among the 17 goals, health is a central theme, explicitly addressed in SDG 3: “Ensure healthy lives and promote well-being … Read more
Introduction The Millennium Development Goals (MDGs), adopted by the United Nations in 2000, represented a historic global commitment to addressing pressing development challenges, including poverty, education, gender inequality, and health disparities. While the MDGs encompassed eight broad objectives, their health-related targets were particularly significant because health is both a determinant and an outcome of social … Read more
Introduction Dr. Bhimrao Ramji Ambedkar (1891–1956), popularly known as Babasaheb Ambedkar, was a jurist, social reformer, economist, and the chief architect of the Indian Constitution. His life and work were dedicated to the upliftment of marginalized communities, particularly Dalits (formerly known as “untouchables”), Adivasis, and other oppressed groups in India. From a sociological perspective, Ambedkar’s … Read more
Talcott Parsons (1902–1979) is one of the most influential figures in the field of sociology, particularly known for his development of structural functionalism, a theoretical framework that seeks to explain social structures and institutions in terms of their functions in maintaining social order and stability. Parsons’ work has been both celebrated and critiqued for its … Read more
Modernization and social change are two interconnected processes that have significantly shaped the trajectory of Indian society. Modernization refers to the process of social transformation whereby societies evolve from traditional, agrarian structures to industrialized, urbanized, and technologically advanced systems. Social change, on the other hand, encompasses the alterations in social structures, cultural norms, values, and … Read more
Introduction on Westernization and Social Change India, a land of diverse cultures, traditions, and histories, has undergone significant social transformations over the centuries. One of the most profound influences on Indian society in the modern era has been the process of westernization. Westernization, as a sociological concept, refers to the adoption of Western cultural, economic, … Read more