Qualitative Research

Non-Probability Sampling in Sociology

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Probability Sampling in Sociology: Meaning, Types and Sociological Significance

Introduction In sociological research, the collection of data is a fundamental step that determines the validity and reliability of the findings. Sampling—selecting a portion of the population for study—plays a crucial role in this process. While probability sampling ensures that every individual has an equal chance of selection, non-probability sampling does not follow this principle. … Read more

Observation in Social Research: A Sociological Perspective

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Observation in Social Research: A Sociological Perspective

Introduction on Observation in Social Research Observation is one of the oldest and most fundamental methods in social research. It involves systematically watching, listening to, and recording social phenomena as they occur in their natural settings. In sociology, observation helps researchers understand the everyday behavior, interactions, and experiences of individuals and groups in society. Unlike … Read more