ICT and Market: A Sociological Perspective

ICT and Market: A Sociological Perspective

Introduction on ICT and Market The market, in its most basic sense, is a social institution where exchange, trade, and negotiation of goods and services take place. Traditionally, markets were physical spaces such as village bazaars, town squares, or weekly fairs where buyers and sellers interacted face-to-face. With the advancement of technology, particularly Information and … Read more

Women’s Magazines as Advertisements: A Sociological Perspective

Women's Magazines as Advertisements

Introduction Women’s magazines have long been a staple in popular culture, shaping perceptions of femininity, beauty, and lifestyle. However, beyond their apparent role as sources of entertainment and advice, these magazines function as sophisticated advertising platforms that reinforce consumerist ideologies and gendered norms. From a sociological standpoint, women’s magazines can be analyzed as vehicles of … Read more