Hub Sociology Desk 
Marketing and media are two intertwined forces that shape modern society in profound ways. They influence how we perceive the world, interact with one another, and make decisions. From the products we buy to the values we uphold, marketing and media play a pivotal role in constructing social realities. A sociological examination of these phenomena … Read more
Consumerism and marketing are two intertwined phenomena that have profoundly shaped modern societies. From a sociological perspective, consumerism refers to the cultural and economic system that encourages the acquisition of goods and services in ever-increasing amounts, while marketing is the set of strategies and practices used to promote and sell these goods and services. Together, … Read more
The advent of e-commerce has revolutionized the way we shop, interact, and consume goods and services. In the sociological context, e-commerce is not merely a technological advancement but a phenomenon that has profound implications for consumer behavior, social structures, and cultural norms. This article explores the intersection of e-commerce and consumerism from a sociological perspective, … Read more
Consumerism, as a socio-cultural phenomenon, has become a defining feature of modern societies. It refers to the ideology that encourages the acquisition of goods and services in ever-increasing amounts, often equating personal happiness and social status with material possessions. From a sociological perspective, consumerism is not merely an economic activity but a complex social and … Read more
Sociology, as a discipline, seeks to understand the intricate relationships between individuals, groups, and institutions within society. Among its many areas of inquiry, the interplay between society, culture, and market behavior stands out as a critical field of study. Market behavior, often associated with economics, is deeply rooted in social and cultural contexts. Sociologists argue … Read more
The interplay between markets and politics is a central theme in sociology, reflecting the complex relationship between economic systems and political structures. Sociologists have long been interested in how markets and politics influence each other, shape social relations, and impact power dynamics within societies. This article explores the sociological dimensions of markets and politics, focusing … Read more
The market, as a central institution in modern societies, has long been a subject of interest for sociologists. Unlike economists, who often view markets as abstract mechanisms for the allocation of resources through supply and demand, sociologists approach markets as social constructs embedded in cultural, political, and historical contexts. The sociology of markets seeks to … Read more
India’s Constitution, adopted in 1950, is a remarkable document that reflects the nation’s commitment to social justice, equality, and the upliftment of historically marginalized communities. The framers of the Constitution recognized the deep-rooted social hierarchies and systemic discrimination faced by Scheduled Castes (SCs), Scheduled Tribes (STs), and Other Backward Classes (OBCs). To address these inequalities, … Read more
Reservation policies in India have been one of the most debated and significant social engineering tools since independence. Designed to address historical injustices and systemic discrimination, these policies aim to provide equitable opportunities for marginalized communities in education, employment, and political representation. Rooted in the caste system, which has perpetuated social stratification for centuries, reservation … Read more
Social justice is a cornerstone of any democratic society, aiming to ensure equality, fairness, and the protection of rights for all individuals, particularly those from marginalized and weaker sections of society. In India, the concept of social justice is deeply intertwined with the country’s historical, cultural, and socio-economic fabric. The Indian Constitution, adopted in 1950, … Read more